Market Research Strategic Sourcing

Increasing Agency Value through Budget Optimization and Relationship Management

Market Research Agency Strategic Sourcing Services

Corcentric’s Market Research Agency sourcing makes it possible to partner with the right firm and gain access to industry intelligence your company needs to make well-informed business decisions.

Market research is an essential activity for any organization – influencing the strategies and actions of numerous departments within an organization, such as sales, marketing, R&D, and more. However, conducting and understanding the information acquired can be a sizable task requiring expertise in the market research category.

Partnering with the right market research agency means unlocking potential for your organization, gaining insights into opportunities for new growth in the form of new demographics and markets that can be used to develop concrete business strategies backed by data. These agencies are able to provide various different and detailed research tasks, including, but not limited to Primary Research (Focus Groups and Interviews, Survey and Polls), Secondary Research (Reviewing Published Sources and Databases and Identifying Relevant Publications), and Data Acquisition (Data Mining and Compiling and Interpreting Data Sets).

Industry leaders know that market research agencies must have the right mix of capabilities and the ability to:

Understand your organization’s core business and service offering
Experience working in your industry and/or understand the associated challenges and market
Possess expertise in conducting primary research, including focus groups, interviews, and other tactics
Access to various secondary research sources and publications
Understand data mining and interpreting large data sets for meaningful insights
Provide a variety of services to fit different budgets
Stay current on technological, industry, and regulatory trends

Corcentric understands the level of involvement a market research agency has in your organization, making the selection process a daunting task with various requirements and constraints. We have the expertise and experience to simplify the selection process. We’ll begin by thoroughly identifying your research needs, including the various departments and areas of your organization requiring services. Our experts will evaluate existing research agency relationships and contracts to gain a clear view of your current state. Next, we’ll establish a clear scope of work, detailing your organization’s current and future research needs.

Our marketing sourcing experts will collaborate with your team to ensure that you are able to acquire the desired market intelligence within your market research budget. Source’s One customized Go-to-Market strategy means our analysts do all the heavy lifting so you don’t have to, including:

Developing and executing a Request for Proposal specific on your organization’s marketing research agency requirements and other qualitative needs such as industry/ product category expertise and access to various data sources
Evaluating each supplier response, scorecard proposals, and determine finalist based on a set selection criteria
Negotiating pricing structure and contract terms based on market intelligence
Establishing a transparent compensation structure outlining hourly rates, markups on materials, and other expenses
Implementing contract and ensure service levels and overall client expectations are met

Our sourcing professionals understand the integral role a market research agency plays in all aspects of your business. Corcentric can help ensure you choose the right market research agency that meets your research and market intelligence requirements.

Contact our Market Research Procurement Experts today to learn more about how our strategic sourcing services can help you find the right Market Research Agency.

Additional Strategic Sourcing Services

Advertising Agency Services

There’s no doubt marketing is fuel to a company’s growth. At the forefront of marketing campaigns are creative agencies, developing and designing these initiatives from start to finish. As such, selecting the right agency for your marketing needs is crucial to campaign success. Corcentric’s creative agency sourcing takes the guess work out of finding the right agency to represent your organization. We’ll work closely with your internal teams to identify and on-board an agency that meets your creative vision.

Advertising Agency Sourcing

Public Relations

Public relations serves as an ever important function for companies in today’s media and information driven market. A strong PR strategy is crucial to managing public sentiment, as well as effectively communicating your company’s brand and values. Corcentric’s strategic sourcing team can help your company partner with an experienced PR firm to monitor market conditions, deliver brand advocacy, and manage public affairs for your company.

Public Relations Sourcing

Professional Services

Whether your company is looking for legal, IT, or general management support, Corcentric understands the complexities of finding a professional services firm that both meets your company’s requirements and is a cultural fit. Our suite of strategic sourcing services can evaluate your current relationships with third-party firms to enhance the relationship through improved contractual terms or assess the professional services marketplace to identify and on-board a firm that fits your company’s needs.

Professional Services