Strategic Sourcing Marketing Services
As corporate mandates to find savings and reduce costs grow stronger, Strategic Sourcing groups have found themselves working within spend categories that have traditionally been off limits, including Marketing & Sales. Corcentric has found success for our clients by leveraging our negotiation, supplier relationship management, and implementation & administration skills to improve agency relationships for their internal marketing groups.
The client was a global pharmaceutical company looking to onboard agencies for the marketing of a product that was due to hit the market. A variety of marketing agencies were needed – from creative, to digital, to public relations – and all needed to have previous experience marketing a niche product to a small base.
Corcentric’s Marketing strategic sourcing team served as decision support in the engagement, assisting the pharma company’s internal brand team as they navigated the market and identified agencies. Each agency search had our Marketing strategic sourcing team identifying ideal suppliers, conducting RFx proceedings to narrow down supplier fields, and coordinating pitch presentations with finalists. Once the pharma team identified their finalist, Corcentric’s marketing services team leveraged our deep database of proprietary market intelligence and industry best practices to validate quoted hours and develop an optimal rate card.
Overall, Corcentric assisted the pharmaceutical company’s brand team in identifying, negotiating, and contracting with all relevant Marketing & Advertising agencies to support the launch of a new product.
Strategic Sourcing IT Services
As technology shifts, hosting options increase, and SaaS implementations continue to rise, many IT departments have found that their traditional hardware-oriented roles are being supplemented, and in some cases replaced, with management duties over third party service providers. As many IT groups do not have the time or the resources to manage these third-party IT professional service firms, it is an avenue where Strategic Sourcing’s skills can be useful. But, like with Marketing, IT has traditionally been an off-limits category and, as a result, may Strategic Sourcing groups may not realize their full value in the category.Corcentric can help!
In conjunction with Corporate United, the nation’s largest group purchasing organization, Corcentric’s IT & Telecommunications strategic sourcing team prepared the IT Insights Report, which details the ways in which Strategic Sourcing can deliver value to IT groups, the advantages of cross-departmental collaboration, and methods in which the two groups can collaborate to provide value to the organization as a whole. The IT Insights Report from Corporate United and Corcentric is available as a free download from our Whitepapers directory.
